AI Insights · Timothy · July 2024
Q2 2024: Top Film & Television Apps' Performance on Unified Platform in the US
A glimpse into the second quarter of 2024 reveals the performance trends of the leading Film & Television applications in the US. Sensor Tower's data shows download, revenue, and active user metrics for these popular apps.
With the second quarter of 2024 behind us, Sensor Tower provides an insight into the performance of the top Film & Television applications in the US market. The unified platform data, encompassing both iOS and Android, shows interesting trends for these entertainment giants.
Max: Stream HBO, TV, & Movies saw a notable uptrend in weekly active users, escalating from around 800K in early April to over 1.4M by the end of June. Downloads started strong at 188K but saw a dip mid-quarter to 74K, before climbing back up to 98K. Revenue exhibited a steady climb, ending the quarter at around 44K USD.
Amazon Prime Video had a steady quarter with its revenue hovering between 600 and 820 USD weekly. The app's downloads peaked in mid-May at 132K but later settled to around 51K by late June. Weekly active users showed a mixed trend, with a peak at 488K and ending the quarter with 501K.
Disney+ experienced a surge in revenue in late June, reaching 42K USD, alongside a dramatic rise in downloads, hitting 155K. The active user count also jumped significantly from roughly 1.1M to 1.7M in the same period.
For Star+, the quarter was a rollercoaster. Revenue started at 45K USD, dipped to around 32K, and sharply dropped to 10K by the quarter's end. Downloads began at 92K, decreased throughout the quarter, and ended at a low of 1.7K. The weekly active users count saw an initial increase to 1.6M but ultimately reduced to 1.3M.
Netflix, a mainstay in the streaming world, showed a consistent revenue pattern, with numbers ranging from 3K to 5K USD weekly. Downloads saw a peak in mid-June at 57K, while active users fluctuated, ending the quarter at approximately 2.9M.
These figures, brought to you by Sensor Tower, offer a snapshot of the dynamic Film & Television app market. For more detailed insights and analysis, visit Sensor Tower's comprehensive database.